![\"Why](\"https:\/\/cyberscrilla.com\/staging\/4768\/wp-content\/uploads\/2022\/06\/Why-Promote-Your-NFT.jpg\")
The reason anyone promotes anything is to foster more attention on whatever they\u2019re offering. It could be a product, a service, or both. In this case, it\u2019s an NFT<\/a>. And depending on what your NFT offers to your consumers, it might include a physical product or service as well.<\/p>\n\n\n\n In reality, promoting your NFT isn\u2019t much different than promoting your social media profile, business, or your website, it goes hand-in-hand with all of those. That\u2019s why these twelve effective promotion ideas are sure to help your blast past any plateaus you might be experiencing.<\/p>\n\n\n\n Let’s get into it.<\/p>\n\n\n\n If you want your NFTs to be noticed, you have to use some sort of medium as your starting place. Social media is the perfect place to start telling people that you have something to offer. After all, no one knows you have anything to offer if you don\u2019t tell them. <\/p>\n\n\n\n Social media is great because it\u2019s essentially free advertising. And the more platforms you\u2019re on, the more people you\u2019re likely to reach. If you\u2019re someone who doesn\u2019t like using social media, believe me, I understand. There\u2019s a lot of negativity and haters flowing through these platforms.<\/p>\n\n\n\n But, that doesn\u2019t mean you shouldn\u2019t try using it to promote your creations. When you\u2019re using social media to story tell it’s a different experience than simply shitposting. In fact, you\u2019ll probably make a lot of new friends that might even want to help support your vision.<\/p>\n\n\n\n As for the haters, greet them with empathy. But never take it personally.<\/p>\n\n\n\n Here are some of the best platforms for promoting your NFTs.<\/p>\n\n\n\n Obviously, being present consistently on five different platforms is a lot of work, especially if you don\u2019t have a team to help you. That\u2019s why creating one solid piece of content daily can help lessen the load. This single piece of content is called pillar content.<\/p>\n\n\n\n Creating one long-form piece of content daily is useful for a number of reasons. It will help you structure your day because you know what you\u2019ll be talking about. Plus, you can use it to create content for all the other platforms you\u2019re on.<\/p>\n\n\n\n In my experience, coming up with the kind of content you want to create can be the toughest part. That\u2019s why pillar content is so awesome. You have one main idea or point you want to express, then you create the best possible content from that idea.<\/p>\n\n\n\n That way, you don\u2019t have to come up with a new idea for each platform, you simply repurpose it. More on that in a minute though.<\/p>\n\n\n\n So, what are the different types of pillar content you can create? I’m glad you asked. Here are the different types of long-form content you can turn into your pillar post.<\/p>\n\n\n\n The type of pillar content you choose to create ultimately depends on what your strengths are. If you\u2019re a good writer, craft an in-depth article. If you\u2019re someone who could talk to a brick wall, consider doing audio or video (or both).<\/p>\n\n\n\n Then, once you go to create your micro-content, it\u2019s easier since you\u2019ve already done all the work with your pillar content. If you don\u2019t know what your strengths are when it comes to crafting content, try them all out and see which one feels most natural to you.<\/p>\n\n\n\n Maybe you discover you\u2019re good at everything, or perhaps you really suck at all of it. That\u2019s okay, you have to start somewhere. Ultimately, using your intuition to choose what feels best for you is the right choice. No one knows you better than you.<\/p>\n\n\n\n As I mentioned earlier, being on one platform isn\u2019t enough. At least, not if you\u2019re trying to promote your NFT effectively. That\u2019s why micro-content is your secret weapon to success.<\/p>\n\n\n\n Micro-content is simply a shortened form of your pillar content. For example, say you recorded a 30-minute YouTube video that\u2019s full of juicy information. To create your micro-content, all you have to do is cut a 30-second to 1-minute clip from your pillar video. Wallah! You have a fresh piece of content that can now be posted to Instagram.<\/p>\n\n\n\n You can get even more creative and give your micro-content a title that\u2019s different from your pillar post. Maybe your pillar video is called: \u201cWhy I Enjoy Creating NFTs\u201d. <\/p>\n\n\n\n Perhaps within your video, you talk about how you loved painting pictures as a child. So, you cut that clip out and title it: \u201cHow My Love For Painting Became My Career.\u201d Now, you can distribute your micro-content to a different platform with a fresh perspective.<\/p>\n\n\n\n From there, you just have to create however many pieces of micro-content you need for the number of platforms you\u2019re on. One person who does this strategy extremely well is Gary Vaynerchuk. In fact, he\u2019s who I learned it from<\/a>.<\/p>\n\n\n\n Once you have your pillar post created and your micro-content ready to go, you can distribute it all across each platform. One of the goals of distributing micro-content is to help drive views to your pillar content.<\/p>\n\n\n\n Meaning, that if your pillar content lives on YouTube, you could Tweet your micro-content with a link to your YouTube video. Now users on Twitter will see your micro-content and have the option to view your pillar content if they\u2019re curious to know more.<\/p>\n\n\n\n That\u2019s not to say that you should spam every one of your micro-content pieces with redirects to your pillar content. Rather, the real secret is to provide so much value in your micro-content that others seek more. Then if they ask, then you can tell them where to find your pillar post. Or, they\u2019ll just find it themselves.<\/p>\n\n\n\n Overall, posting your content across each platform ensures a constant web of value for all of your consumers. No matter which platform someone finds you on, your content is sure to leave them desiring more.<\/p>\n\n\n\n Distributing your content across each platform is just part of this strategy though. You need to also make sure you post to each platform with the right approach. What works well on Instagram probably won\u2019t work as well on Twitter.<\/p>\n\n\n\n In order to know how to post natively to each platform, you need to spend time studying how each one works. Instagram does well with short videos and pictures that demand your attention. While Twitter is more of a short-form, text-based platform.<\/p>\n\n\n\n Knowing what works best for each social media channel is the only way to optimize your distribution strategy. And quite frankly, if you want to get the most eyes possible on your NFTs, it\u2019s just something you have to learn.<\/p>\n\n\n\n That being said, some social media platforms such as LinkedIn and TikTok have a higher organic reach compared to other platforms. According to Gary Vee<\/a>, this happens when the amount of users is high, but the number of creators is low.<\/p>\n\n\n\n This is a common scenario with newer social media platforms especially. Then, once everyone figures out how to use the platform to form a huge following, the word gets out, and organic reach is reduced.<\/p>\n\n\n\n Ultimately, creating content that is contextual to the platform you’re posting to is key. Otherwise, your content may not perform well and you will see minimal results. But, if you can successfully craft content that\u2019s contextual to the platform and catered to your consumers\u2019 interests; you will have created the perfect concoction for organic reach.<\/p>\n\n\n\n One of the best ways to know if you are creating the right content is by the feedback you receive from your audience. Posting your content across multiple platforms provides you with more insight than you know what to do with. And that\u2019s exactly what you want. The more insight, the better.<\/p>\n\n\n\n Aside from posting content and expecting your audience to provide feedback, you should make an effort to consume your audience’s content as well. Spending at least an hour or two listening to what others in your community are saying is key to creating content people want to consume.<\/p>\n\n\n\n Here are a few ways in which you can gain more insight from your audience.<\/p>\n\n\n\n If you\u2019re starting from scratch with zero followers, it can be hard to know if your content is actually performing well or not. The best thing you can do early on is to stay consistent with your content publishing.<\/p>\n\n\n\n The more you post, the better your chances are that someone will come across your content. To be honest, the nice thing about having little or no following is that no one is watching while you practice honing your content creation skills. That means you don\u2019t even have to worry about haters because they don\u2019t even know you exist yet.<\/p>\n\n\n\n You can\u2019t just listen to your community, you have to engage with them as well. Whether you have 10 or 10,000 followers, engaging with others is the only way you can build a community<\/a> around your NFTs.<\/p>\n\n\n\n If you don\u2019t engage with your community you\u2019re not actually building a community. You\u2019re just asking people to give you value by following you, without providing anything in return. That\u2019s a big no-no and the quickest path to disappointing results.<\/p>\n\n\n\n Engaging with your community isn\u2019t as hard as it seems. All you need to do is reply to all the comments and DMs you receive, leave thoughtful comments on others\u2019 posts, and give other people roses (build them up).<\/p>\n\n\n\n You can build others up by sharing their work or leaving a friendly comment. Don\u2019t overthink it, just be a genuine and nice human being. It will get you a lot further than you think. Never, for any reason<\/strong>, try to tear someone else down. That\u2019s just a bad look.<\/p>\n\n\n\n Most importantly, never stop engaging with your community. It doesn\u2019t matter how big you get or how special you think you or your brand are. The moment you stop engaging with your community is the moment you decide you no longer want a community.<\/p>\n\n\n\n Of course, if you have hundreds of thousands of followers across multiple platforms, it might not be possible to reply to everyone. But, you can still reply to as many people as possible and create content that\u2019s catered to their wants and needs.<\/p>\n\n\n\n If you listen to your audience and engage with them, then you should know the exact content you need to create to provide value. When I say value, it\u2019s subjective. What might be valuable to my community, may not be valuable to yours.<\/p>\n\n\n\n So, what are the different forms of value that you might find yourself creating? Let’s take a gander.<\/p>\n\n\n\n I think the majority of content can be categorized by two types of value:<\/p>\n\n\n\n Information is almost always valuable. Whether you\u2019re providing a solution to someone’s problem, handing out general knowledge, or dropping alpha, everyone loves to learn something new.<\/p>\n\n\n\n To ensure your information is valuable, seek to provide info around the topics being discussed within your community, and answer questions you see asked a lot. Another way to ensure your info is valuable is to find something that might be beneficial but is largely unknown by most people. This is called alpha<\/a>.<\/p>\n\n\n\n Most importantly, information is only valuable if it\u2019s true and accurate. Whereas false information could actually have a negative effect on your reputation.<\/p>\n\n\n\n If it doesn\u2019t make sense for your brand to provide info to your community, then you\u2019re likely creating value through entertainment. Perhaps you\u2019re an artist or performer of some sort and your main focus is to entertain. That\u2019s completely fine, there\u2019s a ton of value in entertaining people.<\/p>\n\n\n\n That\u2019s not to say that entertainers can\u2019t also inform though. A best-case scenario is when you can incorporate these two types of value. Either in one piece of content or by diversifying the type of content you create. Either way, if you can do both, you\u2019re already a step ahead of most folks.<\/p>\n\n\n\n When you provide value, you should create it out of selflessness, not selfishness. Remember, the aim of valuable content is to provide it to your community, not necessarily yourself. However, if done right, the results are generally positive all across the board.<\/p>\n\n\n\n A community is described as a feeling of fellowship with others, as a result of sharing common attitudes, interests, and goals.<\/p>\n\n\n\n Fostering a loyal community is simply the result of all your commitment and hard work. There are no shortcuts to forming a real community. And I\u2019m not talking about \u201ccustomers\u201d\u2014I mean a real network of individuals who share common interests, enjoy each other’s company, and value your input.<\/p>\n\n\n\n It\u2019s important to note that you can\u2019t put a number on what defines a community either. If you only have 10 followers but they interact with you often, then you have a community. By thinking any other way, you\u2019re only limiting yourself.<\/p>\n\n\n\n Also, fostering a community isn\u2019t a one-and-done deal. It takes consistent effort to maintain and grow it even greater. Ultimately, how big you want to grow your community is up to you.<\/p>\n\n\n\n Now you get to the good part. You\u2019ve taken numerous jabs, now it’s time to throw a right hook. You\u2019ve been creating content, providing value, and fostering a loyal community along the way, now it\u2019s time to create demand. <\/p>\n\n\n\n Or rather, it\u2019s time to offer something and let those who want it grab it, and those who don’t, not grab it. Since you know your community so well, you either know exactly what they need or what they want. All you\u2019re doing is making it available.<\/p>\n\n\n\n The demand has been there the entire time, but the trust wasn\u2019t. But, now that you have gained the trust of your community, many of them would be more than happy to support you by purchasing your NFT, for example. Especially if that NFT provides them with value.<\/p>\n\n\n\n Hopefully, things are a bit more clear now. <\/p>\n\n\n\n I know people who have NFTs for sale and wonder why they can\u2019t sell them. Shoot, they can\u2019t even give them away for free. It\u2019s likely due to a combination of reasons, but ultimately, they just haven\u2019t put in the work to harvest the demand.<\/p>\n\n\n\n And by no means am I hating on anyone, I\u2019m just pointing out the truth. I\u2019ve even experienced it for myself when I first started learning about NFTs<\/a>. It was hard to give away one of my NFTs, and even though I ended up giving it away through a raffle, it\u2019s not like people were chomping at the bit.<\/p>\n\n\n\n All this hard work calls for a little fun, both for you and your community. That\u2019s why contests and giveaways are a great way to get people excited and get people talking about your NFTs. There are many ways to go about hosting contests and giveaways, so I\u2019ll share some of the most successful ones I\u2019ve seen.<\/p>\n\n\n\n Social media engagement giveaway: <\/strong>This kind of giveaway requires very little effort to qualify for the giveaway. An engagement giveaway requires users on a particular platform to like, follow, share, and tag their friends. It\u2019s basic, but it works.<\/p>\n\n\n\n You gain brand awareness through the added exposure, and your community gets a low-barrier entry opportunity to win something cool (hopefully).<\/p>\n\n\n\n Whitelists (Allow lists): <\/strong>I\u2019d consider a whitelist to be both a giveaway and a contest in one. A whitelist is a list of wallet addresses that get to mint an NFT<\/a> before the public sale. Benefits of a whitelist include reduced gas fees, a potentially cheaper minting price, and other perks.<\/p>\n\n\n\n Generally, to get on a whitelist, people have to complete a simple task. It might be something as easy as engaging with your social media posts, or it could be something more challenging like bringing the most, new people into your NFT Discord group<\/a>.<\/p>\n\n\n\n If you have done a decent job at fostering demand for your NFT before mint, then a whitelist opportunity might just be the right move for you.<\/p>\n\n\n\n Though these are some of the most successfully executed giveaways, you can do whatever you want. Just make sure it\u2019s fun and engaging, and that whoever wins the giveaway walks away with some form of value.<\/p>\n\n\n\n1. Get Active On Social Media<\/h2>\n\n\n\n
![\"Social](\"https:\/\/cyberscrilla.com\/staging\/4768\/wp-content\/uploads\/2022\/06\/Promote-your-NFT-on-social-media.jpg\")
2. Document Pillar Content<\/h2>\n\n\n\n
![\"Document](\"https:\/\/cyberscrilla.com\/staging\/4768\/wp-content\/uploads\/2022\/06\/Promote-NFTs-pillar-content.jpg\")
3. Repurpose Into Micro Content<\/h2>\n\n\n\n
![\"NFT](\"https:\/\/cyberscrilla.com\/staging\/4768\/wp-content\/uploads\/2022\/06\/Create-micro-content-for-NFT.jpg\")
4. Distribute Across Each Platform<\/h2>\n\n\n\n
![\"Distribute](\"https:\/\/cyberscrilla.com\/staging\/4768\/wp-content\/uploads\/2022\/06\/promote-NFTs-on-multiple-platforms.jpg\")
5. Alter Your Approach For Each Platform<\/h2>\n\n\n\n
![\"Make](\"https:\/\/cyberscrilla.com\/staging\/4768\/wp-content\/uploads\/2022\/06\/Alter-Your-Approach-For-Each-Platform.jpg\")
6. Listen To Your Audience<\/h2>\n\n\n\n
![\"Listen](\"https:\/\/cyberscrilla.com\/staging\/4768\/wp-content\/uploads\/2022\/06\/Listen-to-your-audience.jpg\")
7. Engage With Your Community<\/h2>\n\n\n\n
![\"Engage](\"https:\/\/cyberscrilla.com\/staging\/4768\/wp-content\/uploads\/2022\/06\/Engage-with-your-community.jpg\")
8. Provide Value<\/h2>\n\n\n\n
![\"Provide](\"https:\/\/cyberscrilla.com\/staging\/4768\/wp-content\/uploads\/2022\/06\/Create-value.jpg\")
9. Foster A Community<\/h2>\n\n\n\n
![\"Foster](\"https:\/\/cyberscrilla.com\/staging\/4768\/wp-content\/uploads\/2022\/06\/Foster-a-community.jpg\")
10. Create Demand<\/h2>\n\n\n\n
![\"Create](\"https:\/\/cyberscrilla.com\/staging\/4768\/wp-content\/uploads\/2022\/06\/Create-demand.jpg\")
11. Contests and Giveaways<\/h2>\n\n\n\n
![\"Contests](\"https:\/\/cyberscrilla.com\/staging\/4768\/wp-content\/uploads\/2022\/06\/Contest-and-giveaway.jpg\")
12. Build A Brand<\/h2>\n\n\n\n
![\"Build](\"https:\/\/cyberscrilla.com\/staging\/4768\/wp-content\/uploads\/2022\/06\/Build-your-brand.jpg\")