What Is NFT Marketing? A Comprehensive Guide

Just about anyone has the ability to create an NFT. Whether you’re creating NFTs to build your personal brand, raise capital for your startup, or even if you’re an established business, NFTs will continue to play an important role in the future development and success of many industries.

However, just because you create an NFT doesn’t mean someone should buy it. Creating an NFT is the easy part, but selling your NFT takes a lot of hard work and patience, rightfully so. Similar to any kind of product or service, you have to market your NFT and give people a reason to buy it.

What is NFT marketing?

NFT marketing is the action or process of creating, communicating, and delivering your NFT product and services to your target market, and exchanging offerings that provide value for your consumers.

NFT marketing has become a must and your marketing strategies play a crucial role in the success of your NFT brand overall. As a result of the exponential growth in the NFT market, it has become increasingly difficult to sell NFTs, hence why you need to create a strategic marketing plan to reach your goals.

With billions of dollars being pumped into the NFT market, big marketing companies saw a great opportunity and have taken advantage of it. Applying their vast experience in traditional marketing to completely change the game and accelerate the adaptation of NFT and web3 technology. 

NFT marketing also works in your favor to increase customer engagement and acts as a great way to keep your audience updated about your product or inform them about upcoming products.

So, how do you market your NFT?

How to market your NFT

The process of marketing an NFT is not that different from the way people market traditional products and services.

To market your NFT, first, you need to know what it is you want to offer. Second, you have to know who your target audience is. Lastly, you need to learn the best way to communicate to your audience what it is you’re offering, and why they might want to buy it.

Let’s break down the process of NFT marketing into some easy-to-follow steps, this way you can ensure all your bases are covered.

  1. Decide what you want your NFT to offer and what value it will bring to others.
  2. Create an NFT that fulfills your desires and accomplishes your long-term goals.
  3. Discover who your target audience is.
  4. Share your story and NFT brand through popular platforms like social media.
  5. Get involved in your community and provide value to others without expecting anything in return.

When I talk about marketing your NFTs, it’s important to understand that this is different than spamming the living crap out of everyone you come in contact with. If you create a product and shove it in front of everyone’s face, don’t expect to sell anything without giving more than you take.

Instead, take a more organic approach. Once you have created an NFT you should know exactly who your target market may be. So, go to those communities using whichever platforms your community is giving the most attention to currently, and leverage those platforms to share your story, provide value to the community, and help others along the way.

Naturally, people will take notice of your honest and genuine efforts to help others and provide value, and may seek to learn more about you, your brand, and what kind of NFTs you offer. Now, this may sound too easy or too good to be true, but it’s quite the opposite.

This kind of marketing takes a lot of creativity, effort, and most importantly, patience. As NFTs continue to develop and grow as an acceptable technological platform in our society, more brands and businesses will continue to incorporate them into their industry, in fact, this is happening every day.

With more attention comes more demand, and with more demand comes more supply. Meaning, you need to work harder to stand out from the crowd. There are many aspects that go into standing out in a crowded market, but ultimately, it comes down to being creative in how you market your NFT and which platforms you leverage to share your story.

Besides marketing your NFTs, there are a few other crucial aspects of creating a sustainable and respectable brand around your NFT project.

It’s important for your NFT project to have a good website. The website should be easy to navigate, with a clear copy of the product and services your NFT offers. Furthermore, you should strive to have a large social presence on the most current platforms on the internet. 

As well, it’s important to keep in mind that platforms change, as well as which platforms humans give their attention to. What may be popular today may not be the best platform to use five years from now, so you need to be willing to change with the times.

Top NFT marketing strategies

Here are some of the best marketing strategies you can use to help build a successful brand using NFTs. Although there are many strategies, it’s best to use a mix of numerous strategies and not just one single strategy. Always diversify your presence and efforts any way you can.

1. Leverage social media platforms

Use this NFT marketing strategy to promote your NFT project to the masses. You can use social platforms like Twitter, Instagram, and Discord to showcase your NFT and market it to the largest audience possible.

However, to leverage the power of social networks, you should first ensure to build a profile on your target social channels. Create a profile and build organic followers by attaching links to your NFTs in your posts. 
For instance, you should use trending hashtags on Twitter to find people interested in the NFT space.

You can browse others’ work and comment on some posts to get the engagement going. One of the best strategies I’ve seen is the $1.80 strategy created by serial entrepreneur and web3 innovator, Gary Vaynerchuk.

2. Build a community

Establishing a community for your brand is a top-notch task. If you are building a brand for the long term, then you should communicate with your audience and stakeholders regarding their investments and interest in what you’re offering. 

Without a community, you can’t build a brand. That being said, your community shouldn’t be responsible for growing your brand, keeping sales high, or spreading the word about your NFT project. That is up to you as the creator. You are serving your community, it’s not the other way around. The sooner you understand this and take accountability for your actions, the better you will be able to control the success and sustainability of your brand.

3. Consider collaborations with others

Collaborating with other like-minded brands and personalities in your niche is a must. You need to be willing to give other roses before receiving your own and build others up as opposed to tearing them down. This allows for everyone to win.

Think about it, when two brands come together, you are also bringing two separate audiences together while building each other up. It’s not necessary to tear others down to be successful with your NFT marketing strategies.

4. Create a website to showcase your NFT brand

Having a website makes it easy for those browsing the latest NFT projects to find your project on the internet. Your website will act as the landing page for potential buyers as well as a place where people can come to learn more about you and your brand.

Also, by creating a website, you can tap into the power of search engine optimization. SEO makes it easy for you to optimize your website so that Google and other search engines can categorize it based on different search queries or keywords.

Users can easily find your website and access your NFT project when you have a website that ranks at the top of search results.

5. Take advantage of organic SEO traffic

You can also partner with an SEO agency or content creator to market your NFT project on social media and search engines like Google. Most SEO agencies will help you choose a marketing technique that will work well for your project and use keywords to help you rank for certain search terms. 

SEO agencies know all about ranking your website on search engines and making your brand visible across the entire internet economy, which is a great way to attract people to your project and increase your sales organically.

6. Use popular web3 platforms

You should also tap into the power of numerous web3 platforms like the metaverse to market your NFT project. Today, the metaverse is active and steadily growing in popularity. There are people gathering in the metaverse to socialize, build businesses, play games, and host an assortment of events, from anywhere in the world.

Although the metaverse may not be the most popular platform yet, it’s only a matter of time before it will be. Brands such as Addidas and Sony are already expanding their business into the metaverse. While other companies such as Meta are currently developing an entire virtual economy. 

Users can easily access these platforms through their desktop browsers without downloading anything else.

7. Become a collector

Collecting NFTs created by other artists is a good way to start making yourself a name in the NFT space. If you purchase someone’s NFT artwork, share this event on your social media and tag the artist, they are likely to share your post with their audience as well. 

This is a perfect example of giving roses and building others up, which can in turn, help your own brand as well. You will expand your audience this way, thus, the number of potential consumers. This is a strategic step, but more importantly, it’s a way to support others within your community.

8. Spread the word to friends and peers

Let’s get back to basics for a minute. Simply spreading the word with close friends and family is a great way to create hype around your NFTs and get the ball rolling. The benefit of marketing your NFTs to friends and family is that you have already fostered a relationship with them, so all you need to do is sell them on the NFT.

This is a small yet simple tactic that can really help you begin making some sales.

9. Stay consistent in your NFT marketing efforts

I have seen many individuals and startups create an NFT and expect people to flood in and buy their projects simply because they have something to offer. However, that is almost never how it works out.

Creating, marketing, and selling your NFT project takes consistent and genuine effort. That’s why it’s so important to love what you do before you decide to do it long-term. Ultimately, it can take years and years of struggle before you finally make it out on top, and that’s okay. Just make sure you truly enjoy what you’re doing and believe in what you’re offering others, otherwise, it may prove difficult to stick with it. 

Of course, marketing your NFT takes a lot of patience.

10. Have patience

Just like any brand or business that has ever experienced success, you have to have patience for the process. Once you understand that nothing great has ever been built overnight, the easier it is to learn to have patience and understand that it all takes time.

Enjoy the process of sharing your story, helping others, and bringing light to other people as well. It’s not all about you. Eventually, you will begin to foster your own community and consumers who enjoy buying whatever it is you’re offering. Focus on providing value to others first and foremost, the rest will come with time.

Final thoughts

Marketing your NFT project isn’t as simple as creating an NFT and listing it for sale. It’s more about sharing your journey with others who want to hear about it and helping lift others up along the way while supplying an NFT that provides some sort of value to others.

There are various platforms and techniques that you should utilize in order to share your story quicker, and with a wider audience. It’s important to note that regardless of how you choose to market your NFTs it all takes time. Passion will get the wheels spinning, and patience will keep them going. So what do you think, are you ready to market your NFT?

About Alex Gomez

Alex is a professional writer based in the U.S. focused on the blockchain industry. With years of experience, he contributes to some of the most recognized publications such as Yahoo, ONE37pm, and others. He previously worked for Gary Vaynerchuk as his NFT editor before going all-in on Cyber Scrilla.

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